MRC’s Communications Assembly engaged 50 education and communications delegates in facilitated working sessions to learn the tools used by marketers that can guide educational programs and communications. With grant funding from the Galesi Family Foundation, MRC hired Uppercase, Inc., Florida’s leading marketing firm specializing in social marketing and environmental education, to lead the Assembly.
Links to the Assembly presentations and exercises are provided below.
Left: Assembly participants in a working group. Center: Dorian Morgan of Uppercase, Inc. Right: Pre-testing materials: Kate (left) is the interviewer and Katrina the target audience member.
Wrap Up and Next Steps
- Form a social marketing committee
- Work cooperatively on a lagoon-wide project, possibly the grass clippings campaign
- Gather a list of existing projects and partners
- Check out the Southwest Florida Water Management District Social Marketing Resources