2017 Communications Assembly

MRC’s 2017 Communications Assembly

Delegates at MRC’s Lagoon Education Assembly, August 17–18, 2017. In alphabetical order: Holly Abeels, Cathy Allen, Richard Baker, Aimee Balda, Virginia Barker, Kimberly Bennett, Anne Birch, Frank Brownell, Stephen E. Chalmers, Ryan Christiansen, Bill Cox, LeRoy Creswell, Duane De Freese, Kayla Egbert, Shannon Egger, Traci Gardellis, Ed Garland, Cathy Gibson, Dina Hermoso, Nancy Higgs, Andrea Hill, Kathy Hill, Dianne Hughes, Lorraine Koss, Vince Lamb, Sondee Lima, Ken Lindeman, Katrina Locke, Leslie Maloney, Tom Marcinkowski, Judy McCluney, Kelli Mcgee, Terry Mott, Judy Orcutt, Alexis Peralta, Joanie Regan, Carol Robitschek, Tony Sasso, Caity Savoia, Sherri Shields, Williams Skislak, Brandon Smith, Leesa Souto, Molly Steinwald, Jennifer Thompson, Craig Wallace, Marilyn Waters, Jessy Wayles, John Windsor, Dan Woltering, Kelly Young, and Kate Zehnder.
MRC’s 2017 Communications Assembly was held at the Ted Moorhead Lagoon House in Palm Bay on August 17 and 18, 2017.

UPPERCASEInc.MRC’s Communications Assembly engaged 50 education and communications delegates in facilitated working sessions to learn the tools used by marketers that can guide educational programs and communications. With grant funding from the Galesi Family Foundation, MRC hired Uppercase, Inc., Florida’s leading marketing firm specializing in social marketing and environmental education, to lead the Assembly.

Links to the Assembly presentations and exercises are provided below.

Assembly Agenda
Scenes from the 2017 Assembly
Left: Assembly participants in a working group. Center: Dorian Morgan of Uppercase, Inc. Right: Pre-testing materials: Kate (left) is the interviewer and Katrina the target audience member.

Assembly Resources





Wrap Up and Next Steps

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